The importance of e-commerce

Companies wishing to have a more effective internet presence cannot be satisfied with a corporate page that only provides information. In these times, e-commerce has proved to be a great way of doing business for those who know how to take advantage of its possibilities.

Consumers are already fully accustomed to making their purchases online and payment procedures are increasingly diverse and secure, thanks to products such as Pay Pal for example. This brings the consumer much closer to the internet shopping experience, with more confidence and already fully adapted to use.

There have been great successes in the area of E Commerce that demonstrate the effectiveness of a good online store in substantially improving the profits of all types of companies, such as the campaign of the supermarket company Tesco and its virtual windows with QR codes, which resulted in an increase of 76% in online sales.

Multiple software developers have created effective and easy-to-use solutions to incorporate into your strategy: Magento, Shopify, Volusion, A shop … All of them are great solutions to develop a solid E Commerce system for your company.

Now is the best time to incorporate tools of this type so as not to be left behind.

The Electronic Commerce:

Electronic commerce or e-commerce consists fundamentally in the development of market actions, sales, customer service, portfolio management, logistics management and in general, all commercial events and information exchange carried out through the Internet.

Another definition could be. e-commerce as that financial exchange that takes place, through the network, between subjects that may be at a great physical distance, and that is generally materialized by electronic means of payment.

Today, E-Commerce has become a very successful tool for the business world thanks to the openness and ease of access to the Internet. In order to differentiate a “virtual” business from a “real” business we must identify the types of E-Commerce business that exist in the market:

  • B2B (business to business)
  • C2C (Purchase and sale of products and services between individuals)
  • B2C (Business to Business)

The advantages that are handled in the virtual businesses are the expansion of the globalized market that is reached, and the speed with which the businesses are handled. Although customer relationships are interpersonal and can cause complications in business, the use of new technologies and their innovation have created changes that have improved communication with the customer and the company.

Thanks to e-commerce, almost any transaction can be carried out without leaving home. Companies install a virtual store that displays a catalogue of various products, the customer selects those of interest and starts the payment processing which, for consistency and convenience, must also be electronic.

Finally the order arrives at home or at the computer depending on the selected product. For this there is an excellent support, attention to complaints and processing of returns is a key point for e-commerce, this feature is the beginning of differentiation in any company that implements it.

This system totally changes the dynamics of customer-company relations in terms of marketing, it is the very structure of the company that changes.

Advantages of e-commerce

  • Creation of business opportunities and new forms of distribution of your products and services.
  • Access to customers from any geographical area without limitation, opening and expansion into new markets.
  • Increased competitiveness and quality of service.
  • Rapid response to needs and shorter or non-existent delivery chains which can lead to a reduction in final prices.
  • Control of orders and customers.

Creation of an E Commerce site:

The first step to follow is the creation of a website, which is structured as a complementary tool for all market action, which differs from the concepts of virtual company or portal, since the website designed is based on the organization already established and even emerges as a final part of the company’s orientation according to the customer.

Currently, progress has been made in the creation of very creative and dynamic tools that make the pages attractive, with the integration of formats that link texts, sounds and images, under a multimedia criterion, attracting the attention of people who access them from search engines available on the web and made known by the company itself.

This site that we develop must be coherent with the corporate image in force or that we want to project, presenting both internal and external customers with answers to the queries they make, based on intranet and extranet schemes respectively.

Of course, access to the website will be conditioned and restricted by the use of passwords or access codes, as far as necessary, to avoid the leaking of information of a confidential nature.

On the other hand, the dimensioning of the data placed on the page will be conditioned to the minimum presentation required by the clients and organizations that access it, for which reason the website must be potentialized through the inclusion of links that extend and complement the topics, leading to other sites of interest, in a fast and “friendly” way.